Statistics.com

Statistics.com is a subcompany of Elder Research, a decades old specialist in data science. This platform is a place both for professionals to take individual classes or for large companies to get tailor made course work to train their employees. Elders' core beliefs are centered around humility, teamwork, leadership, integrity, and passion.

We met with the Statistics.com team and had several days of conversation to uncover what makes them unique.

During our research we learned that Statistics.com had been offering some of their data and AI classes for longer than Harvard. We knew that building their brand would hinge on our ability to position them as trustworthy and deeply knowledgeable. But the more we got to know them, we also wanted to showcase their deeply caring, quick witted, and passionate personalities. Their brand had to be infused with the integrity each team member brought to the table, and so we chose to feature humanity and community building prominently in all of their materials. Students who choose to learn with Statistics also unlock a network of professionals who are passionate about growth; their fellow classmates. Unlike other online learning platforms, these students communicate extensively and lean on each other during the class. We chose to promote this on the website, and pitched the idea of adding a unique community site where alumni could continue to grow their relationships. Much like in person college, it's as much about who you meet, as what you learn.

When designing the website we maintained a mobile-first approach. While the home page has inventive interactions and scrolling animations, each page was also remade on tablet and mobile. We began the website process with team brainstorming where we fine tuned the story telling of each page and hand drew low fidelity mockups. Once our plan was in place we moved to creating mockups in Figma and reviewing them for accuracy. After our frameworks were in place the visual elements were applied, and the dream finally came to life.

Deep blues remind the viewer of grounded integrity. This comforting base is honest and refined; but use of bright secondary colors green, orange, and yellow add a breath of personality. The icons are built with simple geometry, and become complex tangram puzzles that expand across visual elements. Every page also features images of data in the world, and showcase how beautiful these seemingly mundane topics can be.

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Every page of the website has been thoughtfully created alongside the visual brand. Perhaps the most important one, the homepage, has been built to immediately tell visitors that Statistics.com caters to individual learners as well as large groups. Made in house, the homepage video juxtaposes large-scale data imagery next to daily lifestyle examples. Every page on this website was meticulously thought through and while I may not have enough room to type out every decision, I'd love to go over our thinking if you're interested.

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A challenge in this project was how could we build off of Elder research while still striking out with our own personality. Because of this there are multiple references to the Elder Research brand here. I pulled an indigo from the Elder Research color scheme and built a scale of blues from it, and then picked secondary colors that supported both of the brands. You can see the Elder Research website here and you might notice how often simple geometric shapes are used. These shapes inspired me to make the tangram puzzle icons, which you'll find used across the statistics.com website.