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About the project
This firm has digital advertisements and billboards across our region, and needed a quick redesign to help them stand out again. Fraud cases can lead to large payouts, so how can we create a and eye catching campaign that will get people interested.
Here is an example of a James Scott Farrin ad prior to this campaign:
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The solution
Highlighting scenes where fraud can take place, these bold dots are a search-and-find that could lead to a large payout for the person that solves the puzzle first.
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Results
Spotlighting characters in daily scenes creates an "ISpy" game on billboards across the south east.
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