Basket

A small number of companies have monopolized the food production pipeline, taking control away from individual consumers and small producers. Chain suppliers have convoluted ways of sourcing suppliers, making it difficult for small businesses and locally produced foods to be conveniently available to consumers. How can people who are open to shopping more sustainably, but lack extra time, be supported in converting to a life of less waste without greatly disrupting their lifestyle? And how can small scale producers who want to sell their goods, but have difficulty reaching customers, expand their business in a sustainable way?

In order to make sure I was solving an actual problem, and not just one I thought people had, I researched the grocery pipeline extensively. I interviewed farmers, bakers, cooks, and shoppers to make a plan before starting development. I also found a lot of inspiration in local farming co-ops. I found that many people would prefer to have more control over their goods, and would like to put their resources back into their community.

Basket is built to ease both sides of the process and foster a sense of community. Sellers have tools to help them track and fulfill orders, including checklists and progress bars as orders get packed, an easy dashboard that clearly lists names, items, costs, and an in-app label generator that will track a box automatically. Sellers are able to see what other producers are selling, and join in making deals with each other to promote sales.

Purchasers are able to "meet your neighbors" and see the real, local faces that they're buying from. They can arrange to purchase bundles, and attend local events all from the same app. In a world where micro-communities are becoming more scarce, Basket gives everyone the tools to be engaged in their food.