CPower
Project Description
We worked with this energy software company to create marketing materials across channels, from print to web and everything in between.
Meet the Team
My Role: Designer
Design: Harry Lyman
Strategy: Ryan Templeton
Project Manager: Emily Sabol
Clint Relations: Ari Shapiro
SEO Expert: Jaycie Greenberg
Release Date
April 12, 2023
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About the project
CPower is renowned for it's "customer powered grid", putting money back in the pockets of clients by allowing them to control their energy usage and even sell back their excess power.
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The solution
Exhibit booths, website design, email templates, print and animated digital ads are all projects I worked on for CPower. Featured above is a 20 page white pager I designed for this client.
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Results
A large part of this brand was defined through our work on imagery. CPower is represented by aspirational, broad reaching images of awe inspiring landscapes and artistic views of grid recourses.
Part of my contribution was adding the concept of "customer powered grid" imagery. Double exposures that feature both the client, and the technology they power. During my partnership with CPower I also built their email marketing templates, tradeshow booths, and over 50 digital ads (both moving and still). Below are some stills of their website, which our team worked collaboratively to make, and you can see here.
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